Elizabeth Elstub. Award-winning Brand Copywriter and Director. Campaigns include Gordon's Gin, TKMaxx, Carlsberg, Royal Mail, M&S, Comic Relief, Harvey Nichols, Seafrance, The White Flower of Peace. What's next?
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Skol down to see my work
Gordon's Gin Campaign
Writer Elizabeth Elstub. Art Director Kathrin Reid
This campaign positions Gordon's Gin as the first and only choice in the overcrowded Gin market today.
Sip...Sip Watch this space.
M&S Press Campaign. BMP.
Writer Elizabeth Elstub. Art Director Martina Langer
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M&S brand campaign dramatises and highlights the specialist knowledge that goes into making every M&S product. Suits that don’t crinkle to swimwear in every cup size. This campaign ran in tandem with the M&S lifestyle fashion posters, repositioning M&S into an aspirational fashion brand for the stylish older market.
The White Flower of Peace
Social Media campaign. D&AD White Pencil
Writer Elizabeth Elstub. Art Director Miland Barsi
One little flower. One big aim
Using Facebook and Twitter The White Flower of Peace campaign invited the global community to 'Like' The White Flower Of Peace page.
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This simple act, helping to create the World's Longest White Flower Chain of Peace, supporting the campaign to make the 21st September the official Day of World Peace.
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Royal Mail. DMB/DDB
Writer Elizabeth Elstub. Art Director Sarah Morris
AWARD - DMA GOLD
Royal Mail asked for a campaign idea that would re-engage University students(18-25) in the art of writing postcards home rather than texting or emailing.
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We created a set of six postcards using the original work of Artists.
Writing irreverent and funny lines for the back of each postcard in order to engage the students. This campaign was a huge success, winning the DMA, Gold award.
The chances of meeting your pet dog in heaven are 33 to 1.
In the last century, a tin of beans cost more than a jar of caviar.
The ancient Egyptians used the whites of eggs to keep their contact lenses in.
The last burger I ate was this big.
The pleasure of sending a postcard releases an extra 323,0000 endorphins in the brain, creating a feeling of harmony and well being
London Lighthouse.
Cinema 30 sec. TBWA
Writer Elizabeth Elstub. Art Director David Cook
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A simple smart idea. Opening with HIV Positive on-screen. VO, various people talk about their experience of Aids and the help they have received at The London Lighthouse.
As they speak the word HIV gradually disappears, leaving the word POSITIVE on screen.
T K Maxx Agency
Branding Campaign
Writer Elizabeth Elstub. Art Director Cat Funk
Start a revolution. Stop paying too much. Just one of the strong and original positioning lines for the TKMaxx Brand Campaign.
SeaFrance. Doner Cardwell Hawkins
Brand campaign, TV, press.
Writer Elizabeth Elstub. Art Director Nichola Horan
TVC 1x 10 second. May all your Christmas wishes come true..
TVC 1x10 sec. Like all good ferries, we make your wishes come true.
Carlton Select TV. Press Campaign.Doner Cardwell Hawkins
Writer Elizabeth Elstub. Art Director Nichola Horan
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Create a brand campaign that communicates Charlton TV offers alternative programs to watch other than football during the World Cup.
Cancer Research Give Get campaign. TKMAXX agency
Writer Elizabeth Elstub. Art Director Cat Funk
AWARD - FLAME Of HOPE
Working in collaboration with TKMaxx and Cancer Research,
we created the campaign Give Get. The idea. Give your unwanted clothes to TKMaxx, Get up-to £30.00 for Cancer Research. This campaign was hugely successful and won The Flame of Hope Award.
'I didn't come all this way just to be ordinary'. John Hegarty
Wise words. I'm guessing neither did Barbara Knoakes, John Webster and all the other mavericks and original thinkers in Advertising. They inspired me not to be ordinary at the start of my own journey.
I'm still inspired.
